Q1 2021 Performance of Top iOS Film & Television Apps in the UK

In the first quarter of 2021, the UK's Film & Television category saw significant activity on the iOS platform. The data provided by Sensor Tower offers a clear view of how top applications performed during this period.

Starting with Disney+, the app saw a spike in revenue reaching 800 thousand in the final week of March, up from 600 thousand in the last week of December. Downloads showed a peak of 90 thousand in the same period, with a trend of fluctuating numbers week over week. Weekly active users hit a high of 2 million in late February, indicating a strong start to the year for the entertainment giant.

Netflix maintained a steady revenue stream with numbers hovering around the 300 thousand mark throughout the quarter. Downloads peaked at 120 thousand in the last week of December and saw a gradual decline to 60 thousand by the end of March. Active users remained robust, with a peak of 4.5 million in the final week, reflecting a consistent user base.

Amazon Prime Video experienced revenue fluctuations, with a high of 200 thousand in late January. Downloads started strong at 180 thousand but saw a decrease to 46 thousand by the end of March. The app's weekly active users dipped to 900 thousand in late February but recovered to nearly 1 million by the quarter's close.

ITVX showed a mixed revenue trend, with a peak at 110 thousand in late February. The app's downloads experienced a significant surge to 110 thousand in early March. Active users presented a slight decline, starting at 430 thousand in December and settling at 400 thousand by March's end.

Lastly, Crunchyroll displayed steady revenue growth, reaching 90 thousand by the end of March. The app's downloads began at 16 thousand and maintained a steady pace throughout the quarter. Active users showed a positive trend, climbing from 116 thousand to nearly 200 thousand, indicating growing engagement with the platform's anime content.

These trends underscore the dynamic nature of the Film & Television category on iOS in the UK. For more in-depth insights and data, Sensor Tower's platform offers a detailed analysis of the app market.